Propelling Bold Brands Into Tomorrow
Brand Strategy + Naming + Team Evangelism + Brand Training
Welcome to Rubicon Brand Strategy. Backed by three decades of expertise and collaborations with some of the world's most recognized brands, we bring the insight and energy needed to tackle your biggest brand challenges head-on.
Everything You Need to Build an Outstanding Brand
What We Provide
Brand Strategy
We develop compelling, actionable brand strategies that position our clients to stand out in competitive markets.
Naming
Our strategic naming methodology for companies, products, initiatives, and services delivers powerful, memorable results.
Evangelism
We activate employees as passionate brand champions, strengthening brand equity and elevating team engagement.
Brand Training
We design tailored brand training workshops for leadership teams and staff. We're also available for keynotes and speaking engagements.
Leadership
We embed within organizations as a fractional Chief Marketing Officer, guiding teams and directing strategy and execution on a day-to-day basis.
Work That Delivers Real Results
Featured Work
CMT
Complete brand transformation for MTV Networks' flagship country music channel.
Trooper Beer
Strategic brand development for an iconic craft beer partnership.
Diageo
Brand strategy consulting for the world's leading premium drinks company.
The Homestead
End-to-end brand identity and positioning for a standout hospitality venture.
Virgin
Global brand strategy leadership for Virgin's entertainment division.
Client Testimonials
Proven Excellence in Brand Strategy
"During a period when the music business was navigating unprecedented transformation, Dave consistently distinguished himself as a visionary marketing leader—someone who anticipated shifts and embraced bold creative bets that delivered real returns."
"We were truly impressed by how Dave distilled a vast amount of data into meaningful insights, all presented with exceptional clarity and visual polish. We now have an outstanding foundation for the work ahead."
"You absolutely nailed it. You captured the heart of the concept and unlocked new possibilities. This is going to be something truly significant, and I want and need you alongside me on this journey."
"I don't know anyone more skilled at brand than Dave. That's not something I say casually. There are talented professionals out there. Dave stands above them all."
"Dave's distinctive creative vision combined with his deep marketing expertise makes him an invaluable partner for any organization looking to build a compelling, enduring brand."
"Dave spearheaded the rebrand of MTV Networks' CMT channel and delivered exceptional results. I would wholeheartedly recommend Dave and Rubicon Brand Strategy to any brand seeking transformation."
Founder and CEO, Rubicon Brand Strategy
Meet Dave Alder
Rubicon Brand Strategy is helmed by Dave Alder, former CMO of Virgin Entertainment Group. Over six years at Virgin, Dave directed a global team in developing bold strategies, igniting innovation, and producing measurable outcomes—all anchored by an unwavering commitment to the consumer.
As an accomplished brand strategist and consultant, Dave has led transformative initiatives that forge genuine connections with audiences. With deep roots in premier brand agencies and a talent for cross-functional collaboration, he's frequently called upon as a trusted authority—whether shaping winning RFP responses or steering the brand vision on high-stakes projects. He doesn't just participate; he serves as the lead partner on every engagement.
At Rubicon, the approach is agile, strategic, and bespoke. By partnering with a curated network of long-standing collaborators, clients receive precisely what they need—nothing more, nothing less. Dave's methodology is grounded in sharp strategic thinking and creative originality, empowering organizations to uncover their brand's fundamental strength and convert it into market momentum.
From brand strategy to internal activations, every initiative is engineered to fuel business growth and lasting impact. His work spans the globe, with projects completed across the US, UK, Japan, Germany, Canada, Australia, Ecuador, The Netherlands, and South Africa.
We Build Brands That Refuse to Blend In
Why Rubicon
At Rubicon, we align with brands that are ready to lead the charge, not follow the crowd. We exist for those who challenge the status quo, pursue genuine purpose, and recognize that exceptional design begins with exceptional thinking.
Our work is anchored in strategy, amplified by creativity, and measured by results. We reject cookie-cutter solutions. Every identity, every digital experience, every word is thoughtfully crafted to reflect who you are—and the direction you're heading.
We cut through the clutter with clarity, helping you define your market position and build experiences that resonate on a deeper level. When you partner with Rubicon, you're not hiring a studio. You're gaining a strategic ally dedicated to making your brand impossible to ignore.
Get In Touch
We partner with founders, marketers, and brands who are ready to lead—not follow. Let's create something powerful together.
Phone
(704) 287-7694Address
5500 55th Street North
St Petersburg, FL 33709